The Xbox One is a home video game console developed by Microsoft. Announced on May 21, 2013, it is the successor to the Xbox 360 and the third console in the Xbox family. It directly competes with Sony Computer Entertainment's PlayStation 4 and Nintendo's Wii U as part of the eighth generation of video game consoles. The Xbox One was released in North America, several European markets, Australia, and New Zealand on November 22, 2013, and in 26 other markets, including Japan, the remaining European markets, and the Middle East, in September 2014. It is also the first Xbox game console to be released in China, specifically in the Shanghai Free-Trade Zone. Microsoft and various publications have classified the device as an "all-in-one entertainment system", making it a competitor to other digital media players, such as the Apple TV and Google TV platforms.