Final Fantasy (ファイナルファンタジー Fainaru Fantajī) is a media franchise created by Hironobu Sakaguchi, and is developed and owned by Square Enix (formerly Square). The franchise centers on a series of fantasy and science fantasy role-playing video games (RPGs). The eponymous first game in the series, Final Fantasy, published in 1987, was conceived by Sakaguchi as his last-ditch effort in the game industry; the title was a success and spawned sequels. The video game series has since branched into other genres such as tactical role-playing, action role-playing, massively multiplayer online role-playing, racing, third-person shooter, fighting, anime, and rhythm.
Although most Final Fantasy installments are stand-alone stories with different settings and main characters, they feature identical elements that define the franchise. Recurring elements include plot themes, character names, and game mechanics. Plots center on a group of heroes battling a great evil while exploring the characters' internal struggles and relationships. Character names are frequently derived from the history, languages, pop culture, and mythologies of cultures worldwide.
It is Square Enix's best selling video game franchise.