Amazon Video is an Internet video on demand service developed and operated by Amazon.com. It offers television shows and films for rental or purchase and as part of Amazon Prime subscription, selected titles can be viewed exclusively to full Prime or Prime Video members, in which Video membership allows viewing without full Prime. Like competitors, Amazon has pursued a number of exclusive content deals to differentiate its service, including a multi-year licensing deal with HBO in the United States.
Launched on 7 September 2006 as Amazon Unbox in the United States, the service grew with its expanding library, and added the Prime Video membership with the development of Prime. It was then renamed as Amazon Instant Video.