Bleach franchise as a franchise - discussion

Bleach (Japanese: ブリーチ Burīchi) is a franchise based on the manga series written and illustrated by Tite Kubo. Bleach follows the adventures of the hotheaded teenager Ichigo Kurosaki after he obtains the powers of a Soul Reaper (死神 Shinigami, literally, "Death God")—a death personification similar to the Grim Reaper—from another Soul Reaper, Rukia Kuchiki. His new-found powers force him to take on the duties of defending humans from evil spirits and guiding departed souls to the afterlife, and set him on journeys to various ghostly realms of existence.

Bleach has been serialized in the Japanese manga anthology Weekly Shōnen Jump since August 2001, and has been collected into 70 tankōbon volumes. The series has spawned a media franchise that includes an animated television series that was produced by Studio Pierrot from 2004 to 2012, two original video animations, four animated feature films, ten rock musicals, and numerous video games, as well as many types of Bleach-related merchandise. English-language releases of Bleach are coordinated by Viz Media, which has released several volumes of the manga each year since 2004, and published chapters of Bleach in its Shonen Jump magazine since November 2007. Sixty-three volumes were released in English. Viz Media secured foreign television and home video distribution rights to the Bleach anime in 2006. Cartoon Network's Adult Swim began airing dubbed episodes of Bleach in the United States that Fall, and Hulu later began to stream subtitled versions of the anime a week after each episode aired in Japan. Viz Media has also released each of the Bleach feature films in English. More: en.wikipedia.org.

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